About the Role
Pawtraits is seeking a dynamic Social Media & Content Manager to elevate their luxury pet care product line's digital presence. This hands-on position involves creating compelling content and driving shampoo sales through strategic social media marketing.
Key Responsibilities
- Create engaging photo and video content for Instagram, TikTok, and Reels
- Develop and manage comprehensive content calendar
- Run and optimize paid ad campaigns on Meta and TikTok
- Track and report performance metrics
- Stay current with pet, beauty, and social media trends
- Develop innovative campaign and collaboration ideas
Requirements
- Expertise in short-form content creation
- Proven track record of converting paid advertising
- Creative approach with strong understanding of social media algorithms
- Self-motivated with ability to drive independent results
