Entrepreneurship 2
Launching a Business
Transform your business idea from concept to launch with expert guidance and real-world strategies.
- Entrepreneurial Marketing and Branding
- Market Research and Opportunity Recognition
- Lean Startup Principles and Business Planning
- Sales Strategies and Customer Service Excellence
Overview of Course
Launching a successful business requires more than just a great idea—it takes strategic planning, effective marketing, and the ability to adapt in a fast-paced environment. “Entrepreneurship 2: Launching a Business” is designed to help aspiring entrepreneurs turn their ideas into reality. This course is the second in a three-part series, providing you with the knowledge and tools needed to advance a business idea from concept to launch.
Through immersive real-world scenarios, you’ll explore key business concepts such as entrepreneurial marketing, branding, and market research. You’ll also delve into the lean startup methodology, learning how to iterate, pitch, and pivot your business model to achieve success. By the end of this course, you’ll have developed a comprehensive business plan and be ready to take the crucial steps needed to launch your venture.
Length of Course: 20 Hours
Why You Should Take This Course:
Starting a business is an exciting yet challenging journey. “Entrepreneurship 2: Launching a Business” equips you with the essential skills and strategies needed to navigate this journey successfully. Whether you’re looking to launch a full-time business or a side hustle, this course provides practical insights and actionable steps to help you avoid common pitfalls and maximize your chances of success.
One of the main reasons to take this course is its focus on practical application. You’ll learn how to conduct market research, develop a strong brand, and create a marketing plan tailored to your target audience. These skills are crucial for building a solid foundation for your business and ensuring that your product or service meets the needs of your customers.
The course also covers the lean startup methodology, a proven approach for launching new businesses in a cost-effective and flexible manner. You’ll learn how to test your ideas, gather feedback, and make informed decisions about your business model. This iterative process helps you to reduce risks and increase the likelihood of success, even in a competitive market.
Additionally, the course addresses the challenges and realities of business ownership, including the risks and rewards of entrepreneurship. You’ll gain a realistic understanding of what it takes to run a business, from managing growth to handling competition. This knowledge will prepare you to face the challenges of entrepreneurship with confidence and resilience.
By the end of the course, you will have a comprehensive business plan and a clear roadmap for launching your venture. Whether you’re starting a new business or refining an existing one, “Entrepreneurship 2: Launching a Business” provides the tools and knowledge you need to succeed.
Module 1: Entrepreneurial Marketing and the Marketing Mix
- Introduction to Marketing for Entrepreneurs
- Traditional vs. Entrepreneurial Marketing
- Understanding the Seven Elements of the Marketing Mix
- Module Review and Quiz
Module 2: Market Research, Market Opportunity Recognition, and Target Market
- Introduction to Market Research
- Conducting Primary and Secondary Market Research
- Recognising and Validating Market Opportunities
- Module Review and Quiz
Module 3: Marketing Techniques for Entrepreneurs
- Exploring Effective Marketing Techniques
- Implementing Strategies for Brand Promotion
- Module Review and Quiz
Module 4: Entrepreneurial Branding
- Defining and Developing Your Brand
- Promoting Your Brand Through Advocacy
- Module Review and Quiz
Module 5: Marketing Strategy and the Marketing Plan
- Crafting a Marketing Strategy and Plan
- Developing a Comprehensive Marketing Plan
- Module Review and Quiz
Module 6: Sales and Customer Service
- Understanding Sales Strategy and Customer Service Excellence
- Implementing Sales Techniques and Customer Engagement
- Module Review and Quiz
Module 7: Launching the Imperfect Business: Lean Startup
- Applying Lean Startup Principles
- Iterating, Pitching, and Pivoting Your Business
- Module Review and Quiz
Module 8: Why Early Failure Can Lead to Success Later
- Overcoming the Fear of Failure
- Learning from Early Failures to Achieve Long-Term Success
- Module Review and Quiz
Module 9: The Challenging Truth about Business Ownership
- Understanding the Pros and Cons of Business Ownership
- Navigating Competition and Ownership Challenges
- Module Review and Quiz
Module 10: Managing, Following, and Adjusting the Initial Plan
- Developing and Adjusting Business Plans
- Managing Growth and Adapting to Changes
- Module Review and Quiz
Module 11: Growth: Signs, Pains, and Cautions
- Understanding Life Cycle Stages and Growth Strategies
- Simulation Game on Managing Growth
- Module Review and Quiz
Module 12: Avoiding the "Field of Dreams" Approach
- The Importance of Planning and Business Models
- Developing Feasible and Sustainable Business Models
- Module Review and Quiz
Module 13: Designing the Business Model
- Exploring Different Business Models
- Using the Business Model Canvas and Social Business Model Canvas
- Module Review and Quiz
Module 14: Conducting a Feasibility Analysis
- Overview of Feasibility Analysis
- Conducting a Comprehensive Feasibility Analysis
- Module Review
Module 15: The Business Plan
- Developing a Brief and Full Business Plan
- Preparing for Business Launch
- Module Review
Module 16: Launching Your Venture
- Operational Steps for a Successful Launch
- Finalising Preparations for Launch
- Module Review
Final Assessment:
- Launching a Business Venture Course Final Exam
This course is part of the Learning Collections from the Unibeez Skills Academy
